Northern Pacific Airways, a proudly Alaskan airline, announces today that effective upon approval of federal regulators, we intend to operate under the name New Pacific Airlines.

This decision is in response to pending trademark litigation and is the right strategic move for our business, customers, the communities we serve, and most importantly, the more than 400 employees of our company," says Rob McKinney, CEO of New Pacific.

"New Pacific’s updated name symbolizes our brand’s bold and decisive pivot. The word ‘new’ speaks to modern-day navigators driven by both purpose and aspiration, where the romance and grandeur of the Pacific Ocean meet the heart of exploration and discovery. Our home is in the majestic landscapes of Alaska and we continue to draw inspiration from the people of our great state. We would like to welcome you to New Pacific, where every flight is an opportunity to experience the world anew," said McKinney.

Our operations will proceed uninterrupted, and our customers can rely on us as their steadfast airline partner. Our airline has always strived to provide exceptional service, and we will continue to do so.