Romain Vetter has been appointed as SWISS’s new Head of Western Switzerland, with commercial responsibility for the company’s Geneva-based business activities. He will assume his new duties on 1 May. Vetter, who is presently Head of Purchase Management Leisure for the Lufthansa Group, succeeds Lorenzo Stoll, who takes up his new post as Head of Swiss WorldCargo on 1 April.

Swiss International Air Lines (SWISS) has appointed Romain Vetter (37) as its new Head of Western Switzerland. Together with his team, Vetter will be in overall commercial charge of SWISS’s business activities throughout Western Switzerland, reporting directly to Chief Commercial Officer Tamur Goudarzi Pour. He succeeds Lorenzo Stoll, who will assume his new duties as Head of Swiss WorldCargo on 1 April.

Romain Vetter joined SWISS’s Sales Channel Management in 2015. He went on to serve in Application Management as a project leader for new distribution channels such as the New Distribution Capability or NDC. Most recently he has been Head of Purchase Management Leisure for the Lufthansa Group, developing collaborations with key system partners within the travel sector.

Before joining the aviation industry, Romain Vetter spent several years with Omnicom in Geneva, holding various management positions in the digital marketing segment.

“I am delighted that, in Romain Vetter, we have been able to appoint a Western Swiss from our own ranks to serve as our new Head of Western Switzerland,” says SWISS Chief Commercial Officer Tamur Goudarzi Pour. “In the various key functions that he has held over the past five years, Romain and his teams have been instrumental in the commercial and the technical success of the distribution management of the Lufthansa Group, and have helped to shape and mould its Distribution organization. As a result, Romain has the ideal credentials to continue to successfully develop our commercial activities at our Geneva location, which is of such vital strategic importance to SWISS and the Lufthansa Group. I thank him for all his immense energies and endeavours to date, and I wish him every success and satisfaction in his new capacity.”

Romain Vetter holds a Master of Business Administration (MBA) degree from the University of Illinois. A native of Geneva, he is married and has two children.