Porter Airlines and Aimia Inc. (TSX: AIM) are announcing a comprehensive partnership designating Porter as a preferred Canadian airline to issue Aeroplan Miles on Porter routes effective July 2020. Porter will also become a redemption partner, as of the effective time of the agreement, offering up to 60% of seat inventory for the purchase of flights with Aeroplan Miles at fixed-rate prices. The arrangement includes an extensive cooperative marketing program targeting existing Aeroplan members, with an emphasis on members who travel on Porter routes.
"This is a unique opportunity for Porter to join a well-established travel loyalty program and, in the future, reach its vast member base to aggressively promote our airline," said Michael Deluce, executive vice president and chief commercial officer of Porter Airlines. "Our current VIPorter members will benefit from Aeroplan's enhanced range of loyalty services, with an ability to earn and redeem points with a growing network of airlines and other brands."
Points from Porter's existing VIPorter loyalty program will be converted into Aeroplan Miles when the agreement becomes effective in 2020. Porter passengers will then be able to earn and redeem Aeroplan Miles on all Porter flights, plus across the growing Aeroplan collection of more than 75 travel and retail partners. This includes international airlines covering much of the globe.
"Today's announcement with Porter is consistent with our strategy to further differentiate and strengthen our air offering come July 2020," said Jeremy Rabe, Chief Executive Officer, Aimia. "We've committed to our five million members that they will be able to choose any seat on any airline, anywhere, any time with the new Aeroplan program. By adding Porter, Canada's top-rated airline, as a preferred airline partner as of July 2020, we will deliver our members industry-leading value on many popular routes."
The VIPorter loyalty status program will be maintained beyond June 2020 to deliver benefits for frequent flyers, such as priority boarding, complimentary seat selection and checked baggage allowances. Other details will be communicated to members before that time.