Norse Atlantic Airways is the latest Norwegian airline to establish operations, with plans to launch as a low-cost operator by December 2021. The new carrier was founded by industry veterans, Bjorn Kljos, Bjorn Kise and Bjorn Tore Larsen, who respectively held top positions at Norwegian Air Shuttle and OSM Aviation.
Larsen, who will become the CEO of Norse Atlantic, is in talks with lessors to lease twelve of the former Norwegian B787s, which will be the sole aircraft type in the initial fleet of the new trans-Atlantic airline. Nine aircraft have already been secured, with three pending lease contracts.
Norse Atlantic aims to establish several hubs throughout the US and Europe, with destinations including New York, Los Angeles, Miami, London, Paris, and Oslo. Plans also include collaboration with other Norwegian airlines, namely Norwegian Air Shuttle and newcomer Flyr.
Eventually, the carrier wants to be listed on the Oslo Stock Exchange, having just raised just over US$24 million from its new shareholders.
Larsen owns 63% of the Norse Atlantic Airways, while Bjorn Kjos and Bjorn Kise own 15% and 12% of the shares, respectively.
OSM Aviation CEO Espen Hoiby will become COO of Norse Atlantic Airways.