Iberia, along with British Airways, American Airlines, and Finnair, its partners in the Joint Business Agreement (JBA) for North Atlantic routes, has launched a new family of long-haul fares, the Basic fare, lower than customary fares and which enables customers to personalise their flights and pay only for the services they need.

The new Basic fare is now available on Iberia’s Madrid-Boston and Madrid-Chicago routes, and also on the Madrid-Dallas flights the airline offers under a code-sharing agreement with American Airlines.

From now on, customers who fly without checked luggage and do not want to select their seats on these routes may opt for this Basic fare, the lowest available, and which covers one piece of carry-on luggage, along with one additional personal item as hand luggage. Seat assignments will be made automatically at check-in, whether online or at the airport.

While the Basic Fare allows the purchase of checked-in luggage and/or seat selection before the flight on the outgoing or return flight, or both, in the instances in which the customer wishes to have these services the cheapest option will always be the Optimal Fare.

Customers using the Basic fare will receive the same services on board as the rest of passengers flying in the Economy cabin, including meals, in-flight entertainment, headphones and blankets.

Both fares, Basic and Optimal, may be combined in the same ticket, the outgoing flight being Basic and the return flight Optimal, or vice versa, if a passenger wishes to check luggage or choose a seat on only one of the flights.

Cardholders of Iberia Plus Infinita Prime, Infinita, Platinum and Gold, as well as Iberia Singular cards, or customers having Emerald or Sapphire status in the loyalty programmes of other oneworld airlines, may enjoy Optimal fare services when they buy a Basic Fare ticket on these long-haul flights.

Iberia’s new fare family increases the number of available options and completes the range of fare products that the airline already offers for its flights: a Flexible fare in Economy class, as well as Premium Economy fares and Business class fares.

Marco Sansavini, Iberia’s Chief Commercial Offices, says: “With the launch of this new family of fares on these long-haul routes, our customers will have greater flexibility and more options when they travel with us. They will be able to choose the travel experience that best suits their needs, whether they fly in Business, in our new Premium Economy class, or in regular Economy. In Economy class they can choose amongst three different fare families, Basic, Optimal and Flexible, and pay only for the services that they need”.

In coming months Iberia will offer this new fare family from other cities and on other routes on its long-haul network.