Hong Kong’s low-fare airline HK Express is pleased to announce the appointment of Jonathan Hutt as the airline’s new Commercial Director, effective from 1 August 2017. As Commercial Director, Jonathan will oversee all of HK Express’ commercial activities and lead the revenue management, network planning, sales and distribution, as well as marketing and communications teams.

Joining HK Express as a part of the senior management team, Jonathan draws from 20 years of marketing and communications experience in the Greater China and North Asia regions. Throughout his distinguished career, Jonathan has held various positions in the commercial sector, developing valuable expertise in strategic planning, business development, branding, marketing and reputation management.

Prior to joining HK Express, Jonathan spent 7 years serving as the Business Development Director and Brand Director of Spring Airlines in Shanghai, where he was responsible for developing and implementing the Chinese low-cost carrier’s expansion strategy and successful entry into Hong Kong, Taiwan, South East Asia and Japan. Jonathan also spearheaded new distribution and sales channels for Spring as part of the airline’s Social Marketing Centre.

In previous positions, Jonathan served as a marketing consultant for brands such as Tesco, Harley-Davidson, LVMH and Coca-Cola Amatil. He earned a Doctorate of Philosophy in East Asian Studies at Australian National University and holds a Master of Arts in Chinese.

Jonathan spent his early years in Hong Kong – a city that continues to hold a special place in his heart. He also writes and speaks fluent Mandarin and Shanghainese.

“I am excited to join HK Express and to contribute to furthering HK Express’ rapid growth in the near future. It is a pleasure and an honour to be part of Hong Kong’s aviation landscape, and to bring affordable, safe and reliable travel to our guests,” said Jonathan.

Andrew Cowen, Director and CEO of HK Express said, “The experience and expertise that Jonathan brings to HK Express will further strengthen our commercial function and the leadership of our airline. This enables us to reinforce our market leadership in Hong Kong’s low-fare travel sector and to prepare for the next phase of HK Express’ growth."