HAECO ITM Limited (“HAECO ITM”), a member of the HAECO Group, announced today that Craig Winfrey has joined the company as Vice President Sales & Marketing, Aircraft Components. Mr Winfrey will oversee the business areas of inventory technical management and component overhaul.

Prior to joining HAECO ITM, Mr Winfrey was Head of Services, Strategy and Business Development at Bombardier Transportation. In this role, he was responsible for developing and executing the growth and evolution of Bombardier’s services strategies in Southeast Asia and India. Based in Bangkok, Thailand, he oversaw the P&L for material services, fleet management offerings, digital innovation, component repair programmes, maintenance and operations, and total asset management.

Mr Winfrey started his career at The Boeing Company (“Boeing”) where he held progressively more responsible positions in sales and marketing under aviation services. His final position at Boeing was as Managing Director Asia-Pacific, based in Singapore, where he led the executive sales, marketing and business development teams. These teams comprised more than 20 directors across the Asia-Pacific region and provided aftermarket support, including component programmes, customised material solutions, engineering services, fleet management services, maintenance and repair services, enterprise resource planning (ERP) systems, digital products, cloud services and data analytics.

Mr Winfrey holds a Bachelor degree in Marketing Management from Park University and a Master degree in Aeronautical Science from Embry-Riddle Aeronautical University. He completed his doctoral work in Organisational Behaviour at Walden University. In addition, he received a postgraduate certificate in International and Global Studies from Stanford University.

Mr Winfrey will be based at HAECO ITM’s office in Hong Kong, and will report directly to Daniel Stromski, Executive General Manager of HAECO ITM.