Executive Vice President and Head of SAS Growth Initiative Eivind Roald has decided to leave SAS after six successful years. He will join Altor Equity Partners as an Industrial Advisor.

Eivind Roald joined SAS in 2012 as EVP Sales and Marketing. In 2014, he assumed the role as Chief Commercial Officer, a position he held until July 2017. He was then appointed Head of SAS Growth Initiative leading our efforts to incorporate EuroBonus to drive new revenue streams and further enhance customer loyalty.

“Eivind Roald has been instrumental in transforming SAS into the number one choice for Scandinavia´s frequent travelers and realizing our vision ‘To make Life easier for Scandinavia´s Frequent Travelers’. Eivind is a true traveler with clear customer focus, energy and an entrepreneurial mindset that have paved the way to the strong position where SAS stands today. I would personally like to thank Eivind for his dedication, commitment and contribution to SAS during the six years he has been part of SAS Group Management. I respect his decision to change focus and wish him the best of luck in his new role,” says CEO Rickard Gustafson.

“I’m humble and proud to see the result of all the hard work we have accomplished during the last six years. We have changed the company and developed and strengthened the SAS brand. With more than 5.3 million EuroBonus members we have doubled the number of members and secured a stable, loyal and profitable customer group. I would like to thank the team that I have worked with, and I wish SAS all the best in the future,” says Eivind Roald.

Eivind Roald leaves SAS at the end of November 2017.

The responsibility for SAS Growth Initiative, which is an important part of SAS’ growth plan, will for the time being be held by SAS CEO Rickard Gustafson.