STAMFORD, Connecticut, March 9, 2021 -- BBAM Limited Partnership (“BBAM”), following a comprehensive analysis of available products, has implemented AerisMATCH, the LeaseWorks customer relationship management product, to automate their commercial operations, including management of aviation leasing deals.
LeaseWorks’ CRM provides a flexible platform to centralize and streamline BBAM’s remarketing and trading operations, which will simplify coordination across a distributed marketing team and will allow BBAM to be more responsive to investors and airline customers. LeaseWorks’ web-based and mobile offerings will provide decision-makers at BBAM with up-to-date reporting and business intelligence tools on one of the most advanced applications in the enterprise software market.
“BBAM opted for the LeaseWorks product after an extensive review of existing CRM software for the aviation leasing market. A fully-remote implementation process, undertaken under the most challenging of circumstances for the industry in 2020, was extremely professional and proved the flexibility of the system to cater to our particular needs. Our partnership with LeaseWorks will enhance our responsiveness with customers through improved coordination across our global organization and efficient management of key business processes such as deal management,” said Brian Cook, Vice President of Marketing - Asia at BBAM.
Since its inception, LeaseWorks has been helping airlines and lessors make strategic decisions through better sharing of information around assets, contracts, and customer data. LeaseWorks centralizes this information in a customized, cloud-based CRM platform that facilitates collaboration among different teams and provides powerful analytics to support a variety of business needs. “We are excited to partner with BBAM to provide the necessary tools to help scale the firm’s commercial operations and facilitate their coordination and growth", said Juan Blanco, Chief Architect at LeaseWorks and Implementation Lead for the BBAM project.