Air Transport Services Group, Inc. (Nasdaq:ATSG) has launched a brand realignment unifying the company’s spectrum of aviation businesses.
This brand transition represents ATSG’s pioneering business strategy and reflects its 360-degree promise to help customers rise beyond their challenges and grow in their success. As the largest lessor of freighter aircraft serving e-commerce and express global markets, ATSG’s brand promise is to leverage aircraft leasing with customized bundles of aviation services to help its customers compete anywhere in the world. This realignment welds the ATSG companies into a resilient market leader built on the success of the A+CMI (Aircraft lease plus Crew, Maintenance and Insurance support) model it originated more than a decade ago.
“Through our commitment to the e-commerce market, we realize what the strength of a brand can mean to both customers and employees,” said President and CEO Rich Corrado. “This new branding initiative will more clearly unite the core of our business model, which is aircraft leasing, with the services that make us unique in the sector, underscoring our leadership position.”
The new ATSG brand brings together the company's legacy businesses and acquisitions, with an updated focus to fulfill its 360-degree promise to customers:
- Cargo and passenger airlift through three airlines: Air Transport International, ABX Air, and Omni Air International
- Aircraft leasing, conversion management, crew training, and customer support through a solutions group: Airborne Global Solutions, Airborne Training Services, and Cargo Aircraft Management
- Aircraft maintenance, passenger-to-cargo aircraft conversions, facility and ground support services, and material handling systems design and engineering through a services group: Airborne Maintenance & Engineering Services, Pemco Conversions, LGSTX Services, and Trifactor Solutions.
The designs emphasize how ATSG teams deliver on their brand promise with resilience, flexibility and integrity. The slant of the letters represents the action and energy inherent in the company’s mindset, while the color palette of red, black, gray and white is bold and tenacious, like the solutions-focused approach that gives customers confidence to work with us as their opportunities take flight.