“We’re gearing up to take the business to the next level” says Max Lutje Wooldrik – CEO
The Netherlands, August 23, 2022: APOC has promoted Kevin Wall to take on the role of Chief Commercial Officer. Previously Senior Vice President of Business Development across the Americas, his new remit will focus on shaping future growth, consolidating market share and nurturing a team of success-driven people. “Driving the unique company culture at APOC and building upon the fresh approach that has seen the business expand exponentially in just seven years is both a challenge and an exciting opportunity,” he says.
Wall will be running APOC’s global commercial operations from the new Miami office which opened earlier this year. This expansion has been met with great enthusiasm from APOC’s airline and lessor customers throughout the Americas, as well as the organisation’s MRO business partners and audited workshops throughout the region. “We continue to believe as a truly global player that further expansion into other markets is a logical development,” explains Wall. “Over the next 12 months we will be exploring the next direction for APOC’s global footprint.”
Alongside many other after-market specialists post-COVID, APOC is experiencing an aviation industry on a rapid road to recovery. According to Wall, airlines are struggling to meet the increasing demands and supply chains are finding it hard to cope. “The used serviceable material (USM) sector is becoming increasingly important to sustain the supply chain and underpin flight service as capacity builds. APOC's expertise in providing USM (Used Serviceable Material) solutions is market leading.”
In terms of business development over the next 18 months, Wall says that APOC will be focusing on its programme of narrowbody aircraft teardown and on the rapidly expanding leasing and trading of both engines and landing gear. These are key areas of growth for the business and are fully supported by a solid investment strategy. “I anticipate that with APOC’s innovative business model and secure financial status we will be able to not only take advantage of investment opportunities in engines, landing gear and airframe assets, but also to wisely shape our support programmes as airlines evolve and explore new ways to operate.”
Looking ahead over the next year Wall predicts further changes in the aviation sector. “Mergers & acquisitions are on the rise. Not just airlines themselves but the aftermarket MRO sector is attracting a lot of interest from investors. The industry continues to consolidate and evolve and APOC will shape our services accordingly. Teamwork and technology are what makes us different at APOC and our ambition is to provide top-quality innovative USM solutions where our customers need it and within their budget. We are seeing a surge in demand as airlines are increasingly turning to USM to effectively stretch maintenance budgets while preserving operational availability.”
Max Lutje Wooldrik, CEO at APOC, affirms that Wall’s background and expertise are a perfect match for a fast-growing company like APOC. “Kevin is a highly respected member of the aviation community with a reputation for team motivation and commercial success and we have benefitted from his knowledge over the past year. I know that he will bring the energy and dynamism needed to take APOC to the next level.”