FORT WORTH, Texas — American Airlines today announced that Janelle Anderson has been named vice president – Global Marketing. She will report to Kurt Stache, American's senior vice president – Marketing, Loyalty and Sales.
In this role, Anderson will lead American's global marketing efforts, including the development and implementation of brand and marketing strategies across the entire travel journey.
"We are creating a world-class experience for our customers," said Stache. "Janelle has an exceptional track record of driving large global brands with vision and results, and, with her commitment to inspiring and supporting team members, we are very fortunate to welcome her to our talented team."
Anderson joins American from PepsiCo with more than 15 years of leadership and brand experience. In her most recent role as vice president – Shopper Marketing, Anderson led the cross-divisional marketing team for PepsiCo's three divisions — Frito-Lay, Pepsi Beverages and Quaker. While at PepsiCo, she held a number of positions leading teams focused on building marketing strategies, brand visioning and positioning as consumer needs evolved.
Anderson holds a Master of Business Administration from the University of Michigan's Ross School of Business and bachelor degrees in Arts and Business Administration from the University of St. Thomas.