Hainan Airlines plans to launch a non-stop service between Shenzhen, China and Brisbane, Australia on September 20, 2017. Following the successful launch of the Shenzhen-Auckland service, this will be Hainan Airlines' second intercontinental flight from Shenzhen and the airline's fifth direct flight to Australia and New Zealand.

Brisbane, the capital city of Queensland, a state in northeast Australia, stretches from the eastern coastline to the western inland, with the Gold Coast to the south, the Sunshine Coast to the north, the towns of Ipswich and Toowoomba to the west, and the Tasman Sea to the east. Brisbane is the third largest municipality in Australia in terms of population, following Sydney and Melbourne, with an airport serving both domestic and international destinations as well as an international harbor lining both sides of the Brisbane River.

Brisbane has hosted a variety of world-class competitions and major conferences, including the G20 summit, the Commonwealth Games, the World Expo, the Goodwill Games and the Asia Pacific Cities Summit. The launch of non-stop service between Shenzhen and Brisbane, two cities that established a sister city relationship in 1992, is expected to greatly promote the political and economic cooperation as well as trading opportunities between the two metropolitan regions in addition to further expanding Shenzhen's international air route networks. This, in turn, will help to raise the visibility of the Chinese city as an international aviation hub.

The route will be serviced by an Airbus A330 deluxe wide-body aircraft, with two round trip flights weekly. The service's business class features spacious and comfortable cabins, 180-degree adjustable lie-flat seats, BOSE headsets and top quality toiletry bags. Passengers in all classes will have access to an exclusive on-demand entertainment system and a gourmet selection of Western and Oriental meals. Hainan Airline has created an unmatched flying experience for its business-class passengers with a diversified range of services to meet their traveling needs, including pick-up and delivery shuttle services, multiple round-trip ticket packages, priority in seat selection and cabin upgrades.

With its high quality services and constant commitment to innovation, Hainan Airlines has been named a SKYTRAX five-star airline for seven consecutive years and was listed among the Top 10 SKYTRAX carriers. Since 1993, the airline has rolled out more than 1,000 domestic and international routes from and to nearly 100 cities across Asia, Europe, North America and Oceania. The airline also has one of the world's best safety records in that it has not had a major accident in its 24 years of operation and was ranked third in airline safety in 2016 by JACDEC, a German airline safety data evaluation firm, the best achieved by a mainland Chinese carrier.