In line with its growth strategy Air Malta has introduced a new range of prices under the GO-LIGHT brand. Fares will be available from €39 one-way including all taxes.
The new product range includes a new product – Go Light, a hand luggage only one-way starting from just €39. This type of fare, which is the first step Air Malta is taking to become a hybrid airline, gives guests the opportunity to travel on a low fare without having to sacrifice the level of service expected from a traditional airline.
Commenting on this announcement Minister For Tourism Dr Konrad Mizzi said that this initiative is part of the Air Malta’s revitalisation process and is expected to increase sales in the coming weeks.
This complements decisions such as the return to Frankfurt, Tunis and to Manchester together with the decision to add another aircraft to the fleet next summer.
The Minister announced that Air Malta is also working on a number of new routes and frequencies. In fact, the Malaga route was announced only yesterday and will commence as from Summer 2018.
Air Malta’s Chairman Dr Charles Mangion added, “The changes introduced today are the first tangible proof of a changing National Airline. This is a bold step for us, aimed to offer an enhanced and superior product whilst also increasing much needed revenue. The hybrid model adopted provides guests with a unique platform that empowers them to build a tailor made product according to their wants and needs. These changes have been implemented following the feedback and comments received from customers.”
The booking options for the new GO-LIGHT product are varied and one can not only purchase luggage and ancillary services during the booking stage through www.airmalta.com, but guests can purchase these services at a later stage before departure from the airline’s call centre or at check-in.
This is not the only good news, Air Malta has overhauled all its charges and reduced its lowest fares for Go Light. Furthermore, in order to achieve extra benefits for seat reservation, flexibility, and so on, customers can choose either of the two other economy class products: Go Smart or Go Flex.
Business Class has also be given three new product categories from which customers can select their preferred option according to their requirements. These being: Just Business, Smart Business, and Business Freedom.